Today marks the launch of Star. It’s a new section of Disney Plus for international audiences that will offer more mature R-rated films, TV shows from FX, and other shows and movies that Disney owns the rights to but don’t fit into Disney Plus’ family-friendly image.
Star is effectively Disney’s solution to the fact that Hulu doesn’t exist in international markets. It marks a way for the company to expand on the value proposition of Disney Plus to international customers with the most crucial currency any streaming service has to offer: a bigger library of content.
What that means is that international users are about to get a massive influx of movies and shows available on Disney Plus, through Star, that won’t be available for US…
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Author: Chaim Gartenberg