Id Software co-founder John Carmack has suggested a novel approach to combat the scourge of scalpers and resellers who are taking advantage of the global shortage of semiconductors: auctioning off new consoles and PC hardware.
Supply of PS5 and Xbox Series X/S consoles have been unable to keep up with demand, while PC hardware such as Nvidia’s latest range of RTX graphics cards have also been snatched up by scalpers and resold for a price that includes a hefty mark-up. When the figures were last tallied up, it was estimated that resellers had made over $82 million in profit.
Carmack’s idea is for Sony, Microsoft, and Nvidia to cut out the middlemen from business, and auction off console stock themselves. Would this initially lead to incredibly high bids from interested buyers? Absolutely, but Carmack believes that this strategy would cut out resellers from getting their hands on new generation consoles and making a profit afterward.