Former Nintendo Boss Reggie Fils-Aime Talks “Console Wars” In Gaming

Retired gaming executive Reggie Fils-Aime, who led Nintendo of America for 15 years before announcing his retirement, has shared his thoughts on the idea of “console wars” in gaming. In an interview with GamerTag Radio, Fils-Aime said that while gaming is a massive business in terms of the money it brings in, the leadership is actually a small group of executives who are on friendly terms, even if they are competitive in the context of business.

Fils-Aime pointed out that the leaders from major game companies come together quarterly to meet with the Entertainment Software Association–the group that organizes E3 and represents the video game industry’s interests in Washington, D.C.–to discuss what’s best for gaming.

“As executives, we share a meal, as executives we may have the need to be on a phone call with each other, talking about industry-related issues,” he said. “So while the fans see the [air quotes] console wars. The battle. Look, make no mistake, every single executive wants to win. Every single executive wants to drive their business. But the fact of the matter is, it’s a very small industry.”

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Author: Eddie Makuch