Ubisoft Just Had Its Biggest Holiday Ever Thanks to Assassin’s Creed, Just Dance, And Microtransactions

Ubisoft had a happy holiday, as the publisher reported a new record for revenue in the holiday period going back to the company’s founding 34 years ago. For the October-December period, Ubisoft pulled in €1 billion in revenue, which was up sharply from the €455.5 million that Ubisoft recorded during the same period last year.

Digital sales for the quarter reached €588.4 million, compared to €351 million during the same period last year. Revenue from microtransactions/live services, which Ubisoft calls player recurring investment (PRI) amounted to €218.2 million for the period, posting a significant year-over-year gain. Total back-catalog revenue was €306.1 million, up from €252.2 million during the same quarter last year.

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Outside of the hard numbers, Ubisoft said it had a “record number” of unique players across all of its games during the quarter, while Assassin’s Creed Valhalla hit a new record for franchise revenue. Just Dance 2021 was also a bright spot, with revenue rising “sharply” compared to the previous year’s game. Back-catalog game sales were described as being “strong,” with Brawlhalla, Mario + Rabbids Kingdom Battle, Far Cry 5, The Crew 2, and Anno 1800 singled out for their performance.

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Author: Eddie Makuch