Famed movie director David Fincher has turned his sights to TV for his latest project: a beer ad for the Super Bowl. Anheuser-Busch recruited the Fight Club director to shoot the company’s first-ever Super Bowl ad that will play this weekend during the big game. The music in the film comes from Atticus Ross, who won an Oscar for the music he created for Fincher’s Facebook movie, The Social Network.
Ahead of that, the beer company has released the trailer online. Called “Let’s Grab a Beer,” the 90-second spot aims to demonstrate how getting a beer with friends and loved ones not just about the beer; it’s about spending time together.
“When we say, ‘Let’s grab a beer,’ it’s never just about the beer. It’s always about life’s most meaningful moments–big and small–that happen when we come together over a beer,” reads a line from the ad’s description. It’s all a little bit odd, given the current health crisis that is keeping people physically distant these days.