Robinhood celebrates amateur investors in awkwardly timed Super Bowl ad

Illustration by Alex Castro / The Verge

Robinhood is running its first Super Bowl ad, just as the company faces a growing brand crisis. CNBC reports that the commercial marks Robinhood’s biggest brand campaign, and it focuses on the idea that anyone can be an investor. That’s been at the center of Robinhood’s message since it was founded seven years ago, but recent stock restrictions have undermined Robinhood’s entire brand.

Robinhood temporarily banned small investors from buying stock in companies like GameStop last week, before placing restrictions on stocks associated with r/WallStreetBets — including GameStop, AMC, and Nokia. The move angered thousands of Robinhood customers trying to buy stocks, and the company’s app got review-bombed on the Google Play Store. While…

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Author: Tom Warren