Microsoft mocks Apple’s doomed Touch Bar in new Surface ad

MacBook Pro with Touch Bar
Photo by James Bareham / The Verge

Microsoft has a habit of reigniting the Mac vs. PC conflict for its Surface ads, and this time it’s going after Apple’s Touch Bar. In a new TV commercial, aired during Sunday night’s NFL championship games, Microsoft pits Apple’s MacBook Pro against the company’s Surface Pro 7. It’s a chance for Microsoft to mock Apple’s Touch Bar in a TV commercial for the first time.

“Mac gave me this little bar, but why can’t they just give me a whole touchscreen?” asks a boy comparing the two laptops. That’s something that some MacBook Pro users have been calling for, or just the removal of the Touch Bar altogether. Apple is now reportedly planning a redesign for the MacBook Pro later this year, with the Touch Bar rumored to be replaced by physical…

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Author: Tom Warren