Steam sales fall into a yearly pattern, and we always know roughly when to expect each major sale–for example, the summer and winter sales always kick off around the end of June and December, respectively. While we can anticipate the time period for the sale, Steam rarely announces exact dates beforehand. However, this info somehow manages to “leak” ahead of time on a consistent basis, and the tradition continues with the next big Steam sale, the 2021 Lunar New Year Sale.
According to Steam Database (@SteamDB) on Twitter, the Steam Lunar New Year Sale will kick off on February 11 and run until February 15, which means the next big Steam sale is roughly one month away. As SteamDB points out, Chinese New Year 2021 starts on February 12, so the dates make sense. While a start time was not given, Steam sales usually start around 10 AM PT / 1 PM ET.
The dates reportedly leaked from an email to Steam partners. For context, Steam Database is an account unaffiliated with Valve that tracks various updates related to the platform, and it has a history of accurately reporting upcoming Steam sale dates–but as always with rumors, take this info with a grain of salt.