After a 70-year run, Ikea is discontinuing the publication of its printed catalog.
Ikea’s decision comes as catalog readership is in decline and the company becomes increasingly more digital. After initially resisting online shopping, the company was forced to embrace it during the pandemic. Ikea says its online retail sales increased by 45 percent worldwide last year with ikea.com reporting four billion visits. The company has also improved its suite of apps to make discovering and buying products easier, while opening smaller stores located in city centers meant to reach people where they live.
At its peak in 2016, Ikea says that 200 million catalogs were distributed in 32…
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Author: Thomas Ricker