Sony has partnered with one of the world’s most famous rappers to promote the launch of the PlayStation 5. On social media, Sony announced that it’s working with Travis Scott, who will become a “strategic creative partner” for PlayStation going forward.
Scott himself created the video for the announcement, which features a number of other key members of the team that developed the PS5 hardware.
“We heard Travis is a huge PlayStation fan, so we started a conversation with him that led to this unique partnership,” Sony said in a blog post. “Through our mutual passion for gaming and creativity, we plan on collaborating with Travis and his Cactus Jack brand to produce innovative projects that we hope will delight our collective fans.”