Microsoft’s first Xbox Series X commercial features a lot of Halo

Photo by Tom Warren / The Verge

Microsoft is launching its marketing campaign for its next-gen Xbox Series X and Series S consoles today. The theme of the first TV commercial expands on the “power your dreams” tagline that Microsoft originally used to unveil the Xbox Series X onstage at the Game Awards back in December.

The minute-long spot features British actor Daniel Kaluuya, known for his roles in Get Out and Black Panther. It also prominently features Halo imagery, despite the delay of Halo Infinite that was originally intended to be a launch game for the Xbox Series X and Series S. Microsoft is now planning to debut this TV commercial during the Minnesota Vikings and Seattle Seahawks game on Sunday night.

Microsoft’s new Xbox TV ad.

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Author: Tom Warren