Nvidia Apologizes For RTX 3090 Supply Issues Before Sales Even Begin

When Nvidia launched its highly anticipated RTX 3080 earlier this month, its website was hammered so hard by traffic and bots alike that the company was forced to issue an apology on the matter. Today, ahead of the sale of the much more expensive RTX 3090, Nvidia didn’t wait to do that same.

The RTX 3090, which is already sold out after having gone up for sale earlier, is no impulse purchase. It’s more than double the price of the RTX 3080 at $1500, targeted more towards gamers who are also planning on doing heavy video editing work or AI research. Still, Nvidia anticipated a great demand for the card, prompting the company to preemptively apologize for expected issues on its website for customers.

“Since we built GeForce RTX 3090 for a unique group of users, like the TITAN RTX before it, we want to apologize upfront that this will be in limited supply on launch day,” a blog post from Nvidia reads. “We know this is frustrating, and we’re working with our partners to increase the supply in the weeks to come.”

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Author: Alessandro Barbosa