Rebranding streaming services is very in these days across a number of entertainment industries, and EA is jumping on the trend by rebranding its EA Access and Origin Access services simply as EA Play.
There are no financial changes for customers, nor does the rebranding require any additional effort for people to play games under their current subscription. The company describes the rebrand as “an important step in streamlining our services to ensure that being an EA Play member is the best way to play,” in a new blog post. EA Access currently runs for $4.99 a month or $29.99 a year. Origin Access is the same price, with Origin Access Premier running $19.99 a month or $129.99 a year.
Streamlining is the key word; think of the effort…
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Author: Julia Alexander