Snap knows that people post videos with its augmented reality lenses to multiple platforms, and today, it’s launching lenses specifically to be used on TikTok. The company is partnering with four TikTok stars, including Jalaiah Harmon, who created the Renegade dance, to launch Snapchat lenses that track people’s bodies as they move and change in response. One lens, made in collaboration with Dixie D’Amelio, places rain around the subject along with cartoon lightning bolts and fireworks, depending on how they move. Snap says these lenses track 18 joints across the body, and anyone can make body lenses starting today through Lens Studio.
With these initial lenses, the idea is clearly to incentivize people to come to Snapchat for its…
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Author: Ashley Carman