Call Of Duty Microtransactions Helped Boost Activision’s Profits By $536 Million

Activision Blizzard’s latest quarterly revenue report has been released, enabling us to put a dollar figure on the success of Call of Duty: Modern Warfare and its free-to-play battle royale spinoff, Warzone. The number is unsurprisingly huge–including a growth of $536 million in year-on-year in-game spending driven mostly by Modern Warfare.

Overall Activision Blizzard saw an increase in in-game spending of $596 million when comparing the three months leading up to June 30 with the equivalent period last year. The large majority of that ($536 million) comes from Activision, while Blizzard saw a $19 million increase primarily driven by World of Warcraft, and King increased by $41 million thanks to the Candy Crush franchise.

The report attributes the huge increase in spending to Call of Duty: Modern Warfare, which was released in October 2019, compared to October 2018’s Call of Duty: Black Ops 4. It also includes Warzone in that–the free-to-play battle royale spinoff launched in March this year. While Call of Duty: Mobile released in the same period as Modern Warfare, the report indicates that the latter did most of the heavy lifting when it comes to microtransactions.

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Author: Hayley Williams