Lollapalooza moved online this year, and the music festival kicked off in an appropriately online way: with the debut of a new music video from virtual creator Miquela. The video is an entirely CG affair, created remotely, for the single “Hard Feelings.” It depicts Miquela and a dance crew on the back of a flatbed track, as they twist their way through a desert landscape that slowly morphs into something more surreal.
For the uninitiated, Miquela is essentially a digital avatar that started out as a CG influencer on Instagram and has since expanded into the world of music, releasing several singles and music videos since 2017. She’s part of a burgeoning field of digital influencers.
According to Nicole de Ayora, CCO of Brud, the company…
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Author: Andrew Webster