New Zealand’s Latest Tourist Ad Is A Video Game… Sort Of

New Zealand is looking to the world of video games to invite virtual visitors to its shores while the COVID-19 pandemic continues. The #PlayNZ campaign isn’t exactly a video game, but it’s borrowing heavily from them, promising the “world’s first gameplay walkthrough of a real country.”

New Zealand Tourism has partnered with Australian streamer Loserfruit to explore “the world’s most exciting open world… in the world,” with a ten-minute video showing some of New Zealand’s most popular tourist attractions in the form of a game walkthrough.

Sadly #PlayNZ isn’t a real video game, but it’s got some cute easter eggs that gamers would enjoy–including a hawk-bearing main character with a passing resemblance to a certain Uncharted protagonist. The faux-game has collectables named with the te reo Māori words “kaha” meaning strength, “aroha” meaning love, and “wairua” meaning spirit.

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Author: Hayley Williams