Photo by Chris Welch / The Verge
Amazon has long been accused of undercutting its rivals with its Echo smart speakers, allegedly keeping competitors like Sonos from getting a foothold in the market — but Amazon CEO Jeff Bezos says that at their full retail price, the company isn’t taking a loss on these products.
During the big antitrust hearing today where Apple CEO Tim Cook, Google CEO Sundar Pichai, and Facebook CEO Mark Zuckerberg are also facing down lawmaker questions, Rep. Jamie Raskin (D-MD) asked a pointed question about whether Amazon was pricing its Echo devices below cost. This is possibly referring to the theory of predatory pricing where a company tries to drive its rivals out of business by selling products at a loss, something Amazon specifically has…
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Author: Sean Hollister