While San Diego Comic-Con is usually one of the hottest tickets of the geek year, with badges tending to sell out within minutes, that interest doesn’t seem to have carried over to [email protected], this year’s virtual event. Variety has crunched the numbers around Comic-Con’s virtual panels and social media engagement, and it doesn’t look good.
While you might think that opening up the fabled halls of Comic-Con to a wider audience, albeit in virtual form, would drive more traffic, it looks like the convention has suffered from the lack of attendees on the ground.
Figures from social analytics company ListenFirst, as quoted by Variety, show that tweets mentioning Comic-Con were down 95% against the equivalent from 2019’s event, with just 93,681 tweets against last year’s 1,719,000. Anyone relying on the event to hype their upcoming projects would have been disappointed too. Tweets about the top 10 TV events were down 93%, and tweets about the five biggest movie panels were down by 99%. Ouch.