AMC Theaters And Universal Come To A Deal For On-Demand Movies

While movie theater chains continue to push back re-opening dates because of the COVID-19 pandemic, AMC Theatres and Universal Pictures–who had a spat back in April after Universal released Trolls: World Tour on-demand–are coming to an agreement on the future of movie releases. The plan involves a compromise between theatrical and home digital releases of new movies.

With AMC now looking to reopen its movie theaters in mid-August, the chain has come to an agreement with Universal on the distribution of profits for digital rentals, according to Variety. Now, Universal will have the ability to release on-demand for a roughly $20 rental fee–much like Invisible Man and The Hunt did earlier this year. The studio cannot sell or rent the movies for lower fees until three months after the films release in theaters. And AMC will get a cut of the money made this way. However, the specifics of the terms were not disclosed.

Variety notes that while movies from major franchises like Jurassic World and Fast & Furious could appear on-demand for a premium price, these blockbusters are more likely to have long runs in theaters, so it would be a much longer wait until the three-month rental period could begin. Smaller and mid-level films that normally wouldn’t have a long theater run could be rented at a cheaper price much sooner.

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Author: Mat Elfring