Instagram adding Guides for recommendations, starting with wellness and COVID-19

Instagram is launching a new Guides feature today that lets creators curate content together in a single location, with the first ones set to focus on wellness content in light of the ongoing COVID-19 pandemic.

Some of the first Guides include one from the American Foundation for Suicide Prevention called “Mental Health and COVID-19,” which collects the group’s content into a single, easy-to-find place. Heads Together, a mental health group, has similar Guides that collect Instagram posts reminding viewers to be kind to each other, practice self care, and talk about how they feel.

Starting today, you can check out Guides – a new way to discover recommendations on Instagram.

We know people are struggling due to COVID-19, so the first…

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Author: Chaim Gartenberg