Coca-Cola stood by its single-use plastic bottle at the World Economic Forum in Davos, Switzerland. Speaking to the BBC, senior vice president Beatriz Perez shifted responsibility for the mountains of plastic they produce on consumers. Customers are thirsty for drinks bottled in resealable, lightweight plastic, she said, emphasizing that Coca-Cola has no plans to abandon plastic, single-use packaging.
“Business won’t be in business if we don’t accommodate consumers,” Perez told the BBC. “So as we change our bottling infrastructure, move into recycling and innovate, we also have to show the consumer what the opportunities are. They will change with us.”
Coca-Cola makes about 3 million tons of plastic packaging a…
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Author: Justine Calma