Amazon will do whatever it can to pull you into Alexa’s ecosystem

Image: Amazon

I’ve been thinking about how Amazon takes a chaos-energy attitude towards developing ecosystems around its products. When it’s trying to get third parties to work with its products, Amazon throws open the doors and invites all comers. When it’s making new products itself, Amazon is much more likely than anybody else to just do whatever it wants, sometimes aggressively.

Sometimes that leads to hilarious Alexa products like rings that listen to your whisper, IR blasters, and Alexa party games. Other times it leads to corporate synergy with a burgeoning police interest in surveillance.

Before we get to the dark stuff, let’s just take a minute with the latest example of how willing Amazon is to just do whatever it takes to get stuff to work…

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Author: Dieter Bohn