Facebook gets into the meme-making biz with experimental Whale app

Image: Facebook

Last week, Facebook quietly released a new meme-making app called Whale, The Information reports. The app is currently only available on the Canadian App Store, where its listing says it can be used to edit your own photos or images from a library of stock photos. You can then share your creations on social media platforms such as Instagram and Messenger.

The app’s listing confirms that it’s been developed by Facebook’s New Product Experimentation (NPE) team, which was set up earlier this year to develop new experimental apps for the social media giant. At the time, Facebook said it was using the separate brand name to set the expectation that its apps could change rapidly, or even shut down if the company finds that they’re not useful…

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Author: Jon Porter