Under Twitter’s new ad policy, environmental groups and fossil fuel companies alike won’t be allowed to run ads with “the primary goal of driving political, judicial, legislative, or regulatory outcomes.” The company will also place restrictions on ads aimed at educating or raising awareness on issues like climate change.
The new details on cause-based advertising were released today after Twitter’s initial announcement last month that it would end all political advertising on its platform. That decision raised alarm bells for environmental advocates who are concerned that the new ban would give an advantage to fossil fuel companies that could continue to promote their products and views unencumbered by the restrictions.
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Author: Justine Calma