Nike ends direct sale of clothes and shoes on Amazon

Nike Swoosh logo outside a Nike shopPhoto by Keith Mayhew/SOPA Images/LightRocket via Getty Images

Nike is bringing an end to a deal with Amazon which saw the athletics brand sell its clothes and shoes directly to customers on the e-commerce site, reports Bloomberg. Although third-party sellers will be able to continue selling Nike products, Nike will no longer act as a wholesaler to Amazon.

Nike and Amazon’s deal first emerged back in 2017. At the time, Nike’s aim was to regulate its products when they appeared on the site, cracking down on sales from unlicensed distributors as well as knockoff items being sold by third-party sellers. However, over the last two years, Bloomberg reports that this control never fully materialized. Nike struggled to compete against third-party listings, who would often benefit from having more reviews…

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Author: Jon Porter