Black Friday 2019 Start Times, Store Hours: GameStop, Best Buy, Target, And More

The phrase “the early bird gets the worm” has never been truer than it is on Black Friday and Cyber Monday. During the insanity of those sales, it’s not enough to know what the best deals will be–you also want to know exactly when those deals will be available so you can be among the first shoppers to claim an offer. Otherwise, you can almost definitely count on the best deals to be sold out by the time you look online or head to the store on Black Friday.

To help you form your Black Friday shopping plan and ensure you don’t miss out on the best doorbuster deals, we’ve gathered everything you need to know about the major retailers’ store hours and online start times for Black Friday below, including stores like Best Buy, Amazon, Target, GameStop, and Walmart. Many retailers have started offering deals already in early access sales. Look for the bulk of Black Friday deals to go live on the Wednesday before Thanksgiving or Thanksgiving Day; however, some deals won’t go live until Black Friday itself. Quite a few stores will open Thanksgiving evening (unless you live in Rhode Island, Maine, or Massachusetts, where opening on Thanksgiving is illegal).

Please note that some stores haven’t released the exact time their deals will be live, only the date. We’ve included the information available below and will continue to update this story as more retailers announce their store hours and start times.

Black Friday 2019: Start times and store hours

Best Buy

Most of Best Buy’s deals will be available starting on Thanksgiving, presumably in the morning for online shopping and later on at 5 PM for brick-and-mortar stores. However, pre-Black Friday deals are already live on Best Buy’s site.

  • November 11-20: For 10 days throughout November, Best Buy will make one doorbuster available for purchase.
  • November 28-December 1: All Black Friday deals and doorbusters will be available.
    • Online deals start on Thanksgiving (unknown time)

Best Buy store hours

  • Thanksgiving Day, Nov. 28: 5 PM – 1 AM
  • Black Friday, Nov. 29: 8 AM – 10 PM
  • Saturday, Nov. 30: 9 AM – 10 PM
  • Sunday, Dec. 1: 11 AM – 8PM


At GameStop, online deals will go live beginning at 8 AM PT / 11 AM ET on Wednesday, November 27. For brick-and-mortar GameStop stores, doors will open quite early on Thanksgiving Day, starting at 3 PM this year.

GameStop store hours

  • Thanksgiving Day, Nov. 28: 3 PM – 10 PM
  • Black Friday, Nov. 29: 7 AM – 10 PM
  • Saturday, Nov. 30: 10 AM – 9 PM
  • Sunday, Dec. 1: 11 AM – 7 PM

GameStop’s Black Friday 2019 deals haven’t been announced yet.


While Amazon has opened a small (but growing) number of brick-and-mortar stores across the US, the bulk of its Black Friday discounts will be available on Because Amazon is primarily an online store, it’s not waiting until the end of the month to start offering its Black Friday deals. Instead, Amazon launched its Happy HoliDeals sale on November 1 with discounts across gaming, tech, entertainment, and other categories. Then, starting on November 22, more deals will be available on Amazon, including a wide range of smart devices. Basically, Amazon will have deals going live all the time, so check back often.

  • November 1-22: Pre-Black Friday deals available in Happy HoliDeals sale
  • Starting November 22: More deals will go live every day up until Black Friday, Cyber Monday, and probably the week after Cyber Monday.


On the Wednesday before Black Friday, Target will have some special access deals for RedCard and Circle members. Otherwise, online deals will become available to everyone Thanksgiving morning, with brick-and-mortar stores opening at 5 PM on Thanksgiving Day this year.

  • November 27: RedCard Early Access Sale runs all day, with select deals for Circle members available starting at 6 PM (online only)
  • November 28-30: Black Friday deals and doorbusters available
    • Online deals become available starting Thanksgiving morning through November 30 while supplies last
  • December 1-8: Cyber Week deals available (online only)

Target store hours

  • Thanksgiving Day, Nov. 28: 5 PM – 1 AM
  • Black Friday, Nov. 29: 7 AM – 11 PM (normal closing time)
  • Saturday, Nov. 30: 8 AM – 11 PM (normal hours)


Walmart hasn’t yet revealed its Black Friday ad or store hours for 2019, but we expect it will soon. Last year, doors opened at 6 PM on Thanksgiving Day and stayed open through Black Friday. Meanwhile, early access holiday deals have been live on since late October.


Many of Microsoft’s online deals will become available at midnight ET on Thanksgiving morning (or 9 PM PT on November 27); however, some deals are going live a bit earlier on November 22. It’s unclear whether its brick-and-mortar locations will keep any special hours this year.


While Amazon may be a go-to source for many people’s online shopping, Ebay has continued to surprise us with great gaming deals on a regular basis, especially when it comes to discounts on new games or subscription services like PS Plus. It also had some of the best deals around during Prime Day 2019, so be sure to keep your eye on Ebay during Black Friday this year.

Ebay is offering a series of “Black Friday Drops” every Friday leading up the major event. So far, they’ve offered nice discounts on expensive tech like the Apple Watch Series 5 and Bose SoundTouch 10 wireless speaker, and on November 15, they’ll have a deal on the Nintendo Switch Lite along with Pokemon Sword and Shield (the exact discount hasn’t been revealed). Each Black Friday Drop goes live at 9 AM PT / 12 PM ET every Friday now through December 13. The spotlight deal for Black Friday itself, November 29, hasn’t yet been revealed.


For PC gamers, Steam’s Black Friday sale (or “Autumn Sale”) will be a huge opportunity to snag games on their wishlist at a discount. Unfortunately, Steam doesn’t release information about its sales ahead of time, and that likely won’t change for Black Friday 2019. That said, we have a pretty good idea when Steam’s Black Friday sale will start. According to a leak a few months ago, Steam’s Autumn sale will go live on November 26 and run until December 3. This is a bit later than in previous years, but considering Black Friday is also happening later this year, the November 26 start date is believable. It’s worth noting the leak also accurately predicted the dates for Steam’s Halloween sale last month.

  • November 26-December 3: Steam’s Autumn Sale


Online store Newegg is another great source for tech and gaming deals year-round, and the website has been gearing up for Black Friday all month long. Newegg has opted to celebrate “Black November” rather than limiting its deals to Thanksgiving weekend, and you can already find great discounts on gaming laptops, desktops, graphics cards, and more.

  • November 12-18: Deals on components and storage for PC builders
  • November 19: Black Friday pre-sale kicks off
  • November 25-30: Black Friday and Cyber Monday deals available


If you’re someone who has a Costco membership, there are plenty of Black Friday gaming deals awaiting you this year. However, Costco will be closed on Thanksgiving Day, so there’s no beating the Black Friday rush if you plan to shop in stores. If you prefer to shop online, deals are already available, but some of the best deals will go live on the Sunday before Thanksgiving.

  • Live now: Early holiday deals available on

Costco store hours

  • Thanksgiving Day: Closed
  • Black Friday, Nov. 29: 9 AM – 8:30 PM (may vary by store)


Kohl’s isn’t usually a store you think of for tech and gaming deals, but the brick-and-mortar retailer is stepping up its game with some solid deals this year, including a nice Nintendo Switch bundle. Plus, the store is offering $15 of Kohl’s Cash for every $50 you spend from November 25-29, an excellent deal if you shop there regularly. On top of that, select products are eligible for an additional 15% off both in stores and online with promo code THANKS15.

  • November 25: Online Black Friday deals become available at midnight CT / 1 AM ET (10 PM PT on Nov. 24)
  • Thanksgiving Day, Nov. 28: Online doorbusters available at midnight CT / 1 AM ET (10 PM PT on Nov. 27) through 1 PM on Black Friday (or while supplies last)
  • November 30-December 9: Customers who earned Kohl’s Cash during Black Friday week can redeem it on anything online and in stores

Kohl’s store hours

  • Thanksgiving Day, Nov. 28: Doors open at 5 PM

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Author: Jenae Sitzes