Police shut down Amazon’s attempt to promote Marvelous Mrs. Maisel by selling 30-cent gas

Photo: The Marvelous Mrs. Maisel (Twitter)

Amazon’s latest marketing campaign for the Prime Video series The Marvelous Mrs. Maisel has not gone as planned, with the Santa Monica Police forced to shut down a 30-cents-per-gallon promotion for gas due to traffic delays caused by eager customers, according to ABC 7 reporter John Gregory.

The absurdly cheap gas promotion was part of “Maisel Day,” a marketing campaign from Amazon as part of its attempt to highlight the show (and its 20 Emmy nominations) ahead of the awards ceremony next month. The online retailer partnered with local Santa Monica businesses to roll back prices on things like gasoline, hotel rooms, movie tickets, milkshakes, and more to what they would have cost in 1959, when the show is set — hence, the ultra-cheap…

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Author: Chaim Gartenberg