Around the same time that companies like Nike and Sony started realizing the powerful potential that online creators held for them, a group of established personalities banded together to create a guild meant to protect creators’ financial and personal interests. Three years later, that group, the Internet Creators Guild (ICG), is shutting down.
The ICG started out as a personal project from Hank Green, one of YouTube’s most respected and admired creators, to build a centralized organization for people who work online. The guild was supposed to educate creators, protect their interests, and help them succeed on platforms that were constantly changing monetization methods. “There is no system for protecting creators, many of whom have no…
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Author: Julia Alexander