There’s no reason to trust Amazon’s Choice

Ever since Amazon introduced its “Amazon’s Choice” label in 2015 to recommend certain products, a skeptical world has been trying to find out what the badge actually means — because some items that are “Amazon’s Choice” really shouldn’t be.

Even if a product has the badge and seems to have a high star score, you still might wind up with a stinker that you’d have been warned against if you’d just done your homework, BuzzFeed reports today.

Some examples: a $23 breathalyzer that obviously stole positive reviews from entirely different products, and a $20 infant thermometer that Amazon’s own user review highlighting tool flags as a “waste of money”.

So far, no journalist seems to have gotten a straight answer from Amazon about whether the…

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Author: Sean Hollister