Kickstarter asks people to stop claiming their projects are ‘the world’s best’

Kickstarter is asking creators to stop claiming that their projects are “the world’s best,” and instead use realistic language to describe their campaigns. It isn’t banning the phrase altogether, but Kickstarter is today launching a new tool, alongside new recommendations and rules for projects, that discourages creators from using “superlatives,” or exaggerated claims about a product like “world’s fastest,” when naming their projects.

Kickstarter’s tool will flag exaggerated names and suggest that they be changed. For now, the tool’s only available for English-language projects. You can get a preview of what that looks like below.


Most of the policy changes are guidelines rather than rules, which means…

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Author: Ashley Carman