Google is pushing back against ad tracking in Chrome

Today, at the I/O developer conference, Google announced a new way to limit how much advertisers can track you online. As first reported by The Wall Street Journal, the company is releasing a new set of controls that will allow users to see all of the cookies currently stored by the browser and give them the option of blocking any trackers they don’t like. It’s unclear how the new controls will work, and the pending interface was not made available to journalists, but the company described it as a new step in how Chrome protects users’ privacy.

Google is also pushing back against non-cookie tracking techniques like browser fingerprinting, reducing the amount of passive information Chrome provides to sites and taking new steps to fight…

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Author: Russell Brandom