All the things Apple didn’t tell us about its streaming TV service

Apple announced its Apple TV Plus streaming service today, along with a handful of original TV shows that are in the works — but it left out just about every key detail beyond their names. That includes price, a release date, or a real sense of the company’s strategy, leaving open a lot of questions about how Apple plans to break into the booming streaming space.

Today’s event provided a big marketing push, to be sure: a parade of stars including Jason Momoa, Oprah, J.J. Abrams, and Big Bird graced Apple’s stage. Apple promised that the streaming service would become “the new home for the world’s most creative storytellers.”

But the spectacle couldn’t distract from the fact that the important details were missing.

What’s worth…

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Author: Shannon Liao