I tried to get abs at SXSW but couldn’t handle the burn

The cosmetic procedure pop-up is as upbeat as I imagined. It’s 80 degrees and humid in Austin, Texas today. It feels like a swamp, really, but all the women at RealSelf’s house couldn’t care less about the heat. They want their free beauty treatments, and I specifically came to get abs.

RealSelf is a website and app that’s been around for a decade. It provides people more detailed information about cosmetic procedures through user-generated reviews and photos, and it makes money through doctors’ on-site advertisements. For SXSW, the company branded a house to offer people free consultations and treatments.

Photo by Ashley Carman / The Verge

Visitors can get their faces microneedled, have a breast augmentation…

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Author: Ashley Carman