If you searched “Brie Larson” on YouTube a couple of days ago, the top search results were calls for a boycott of Captain Marvel, and angry rants about Larson’s involvement in the Marvel Cinematic Universe. With one small change, YouTube made all of that disappear.
This week, YouTube recategorized “Brie Larson” as a news-worthy search term. That does one very important job: it makes the search algorithm surface videos from authoritative sources on a subject. Instead of videos from individual creators, YouTube responds with videos from Entertainment Tonight, ABC, CBS, CNN, and other news outlets first.
The algorithmic news tool was first rolled out in October 2017, following mass criticism over how YouTube’s search favored conspiracy…
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Author: Julia Alexander