Mark Zuckerberg laid out a new direction for Facebook this week that shifts its focus from a sprawling series of social apps to a one-stop shop messaging service that combines everything the company has to offer. If there’s an analog to what Facebook is trying to build, it exists in the form of Tencent’s WeChat, the single largest social network in China. There are a number of key differences between the two products, but the ultimate goals look markedly similar: singular, all-purpose networks that can be leveraged to serve users all kinds of other services, from mobile payments to gaming to direct lines of contact to businesses.
The push to become more of a WeChat-like service has been a long time coming. Facebook has been constantly…
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Author: Nick Statt