Netflix warns against Bird Box challenge as dangerous trend goes viral

Morgan Adams performing the Bird Box challenge.

Netflix has warned fans against participating in a potentially dangerous online challenge that’s inspired by its recent original horror film Bird Box.

The challenge takes the core concept of Bird Box — wearing a blindfold at all times while wandering around outside — and applies it to a certain period of time. Some people, like YouTube creator Morgan Adams, have tried to go about their daily lives for 24 hours while blindfolded, while others have attempted the challenge for a shorter period.

Netflix’s social media team called out the challenge on Twitter, asking people to not hurt themselves while performing the act.

“Can’t believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE,” the official Netflix…

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Author: Julia Alexander