Instagram briefly switched to a horizontal feed and people freaked out

Instagram has quietly started testing a horizontal feed for some users, a huge sideways shift from the vertically-scrolling user experience that’s been the norm since the app launched. The company had previously been testing the feature back in October, but it seems that it’s rolling it out more widely to users starting today.

The new feed basically turns all posts into a single, giant Instagram story, complete with tapping to advance and a scrolling bar at the top to show you how far you’ve progressed. It’s certainly a jarring change for Instagram’s community, which has grown accustomed to the old feed.

With the horizontal feed, each photo (and each ad) is given the spotlight at any given time — you can only view a…

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Author: Chaim Gartenberg