Why a government agency is spreading memes about dogs riding pigeons

Soaring above a forest on a smoke detector “sky chariot,” a dog in wind goggles yells about the risks of portable generators. It is a deeply strange image, and it only gets stranger when you realize that it was tweeted by a government agency. But the dog is just one part of a delightfully weird social media strategy aimed at keeping people safe.

The account is helmed by Joseph Galbo, a social media specialist for the US Consumer Product Safety Commission (CPSC), who has been bringing a wonderful, bizarre exuberance to the job since he started in 2016. In a series of graphics targeting ATV safety, for example, a helmeted character named Ted rides his ATV along the Oregon trail, while fleeing from a Tyrannosaurus rex, and he goes on a…

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Author: Rachel Becker

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