Alienation is the most powerful online brand

More and more I find myself trying new ways to get lost. Not to disappear, not quite, but to separate self from self  —  or to create a new, quiet space, the way a mirror does with reflections. There’s no sound in mirrorspace. Just mirrorselves who move silently through an inverted, recognizable world. It sometimes occurs to me to wonder about time there, in the land beyond the silvered glass, but only when I’ve ventured far enough from myself that it occurs to me to check my learned assumptions about the way the world works.

In 1917 a Russian guy, Viktor Shklovsky, came up with a word for this: defamiliarization. His argument, essentially, was that poetic language works as art because it’s more difficult to understand than everyday…

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Author: Bijan Stephen

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