Why the iPhone XR isn’t coming out until October

On Wednesday, Apple announced its new iPhones, curiously giving the cheaper and more colorful iPhone XR a ship date of over a month after the more luxe iPhone XS and XS Max models become available next Friday. Why didn’t Apple release all three phones at once?

In fact, Apple’s release pattern is exactly the opposite of what it did last year when it chose to release its more affordable phones, the iPhone 8 and iPhone 8 Plus, just 10 days after the Apple event in September, while the iPhone X wasn’t available until November. This was due to OLED supply issues, and iPhone X sales initially suffered for it.

Reports that the iPhone XR, which starts at $749 and features a so-called Liquid Retina LCD…

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Author: Shannon Liao

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