I’m a geek about a whole bunch of things, though coffee isn’t one of them. But, boy, do passions run hot when coffee preparation becomes the subject of a discussion. Take this recent Kickstarter, called The Automatica, as a good example. What I see is a cute gadget with a really appealing promo video. Set to a minimalist soundtrack of guitar strumming and engine rumbling, the video treats us to a view of the Salt Lake City skyline at sunset before moving on to pleasing closeups of bubbles foaming up as the coffee is filtered through the machine. The narration is calming and friendly. I kind of want to hang out with the makers of this gadget, they seem like good, chilled-out people.
Coffee-loving gadget nerds, though, they…
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Author: Vlad Savov
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