Barnes & Noble is launching a summer board game series to attract customers, but who is it for?

Barnes & Noble has had a rough couple of years facing competition from Amazon and the boom of independent bookstores, and it’s been struggling to boost its foot traffic in its 633 stores across the country. Today, the company announced a series of in-person gaming events that it hopes will bring in badly needed customers.

The Summer Game Night series will launch in all of the chain’s stores starting on Thursday, July 19th, and it will run through August 23rd. The stores will offer a 10 percent discount on the games featured each evening, whiles stores with a cafe will offer additional discounts on food and drinks.

The nation’s largest bookstore chain has been trying out a bunch of ideas in the last couple of years, from selling food…

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Author: Andrew Liptak

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