‘Local Twitter’ finally gives a name to being performatively basic online

If you’ve spent much time on Twitter, there’s a good chance you’ve been exposed to “local Twitter.” The phenomenon has existed for years, but recently, it’s been clearly branded, and as the term has become more widespread, the general concept is being ushered into larger, more mainstream awareness.

Providing a hard-stop definition of “local Twitter” is tricky; much like obscenity, you know it when you see it. Local is tweeting about how much you love pizza and Target, fawning over dogs, or posting Drake lyrics, especially with the caption “mood.” Local is having to ask whether your Twitter feed is local. Justin Belloli, a 17-year-old from California, says via DM that you’ve encountered local if you’ve ever surfed by a basic tweet that…

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Author: Megan Farokhmanesh

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