Instagram Lite is a slimmed-down version of Instagram designed for emerging markets

This is regular Instagram, but with a friendly quokka.

Instagram hit the milestone of 1 billion users last week, but to keep growing it needs to find new markets, including countries where mobile coverage is patchy and data is expensive. To meet the needs of these users, the company is launching Instagram Lite — a slimmed down version of Instagram designed to sip, not gulp, mobile data.

Instagram Lite has appeared without fanfare on the Google Play Store, with the company confirming the launch to TechCrunch, saying it’s available in Mexico this week and will expand to other countries in the future. A spokesperson for Instagram said the new app “takes up less space on your device, uses less data, and starts faster,” but did not say whether it would feature ads, which are an additional drain…

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Author: James Vincent

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