Facebook could beat Tinder just by getting users to meet in real life

Facebook announced its idea for a dating app today. There’s still a ton we don’t know about how it’ll work, though we know that the platform will live inside its official app and that users will be able to “unlock” individual events or groups that they’re members of to see potential matches. The company says in promotional material: “Just like in real life, the more active you are in the communities around you, the more opportunities you’ll have to meet awesome people.”

This will be essential to the dating app’s success and could potentially position it to usurp Tinder as the go-to dating app for young people. One of the biggest complaints I hear from friends about dating apps is that they never seem to get over the…

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Author: Ashley Carman

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