Snap is expanding its developer platform to let creators build face filters for the first time, the company said today. Four months after introducing its Lens Studio platform, which allowed creators to build the augmented reality objects that Snap calls “world lenses,” Snap is releasing seven new templates into Lens Studio to let creators build digital masks. The templates, which range in complexity, include virtual baseball hats, face paint, and tools to attach three-dimensional objects to a user’s head.
In addition to new templates, the Lens Studio is also getting Giphy integration starting today. In February, Snapchat added the ability to insert Giphy’s library of animated GIFs into snaps; now, they can feature in lenses as well….
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Author: Casey Newton
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