Levi Strauss is introducing a digitizing technique that uses lasers to ethically create designs on its jeans in place of manual labor. Called Project FLX (which stands for Future-Led Execution), the technique will cut out harmful chemicals and reduce labor-intensive steps in producing jean finishes from between 18 to 24 steps to just three. Levi is also planning to scale this across the company’s denim supply chain.
“Our first step in the new process is to photograph the jean, and then we take that and illustrate it in a way that the laser can interpret. So what used to happen traditionally 8, 10, 12 minutes with manual applications, we can now execute with the laser in 90 seconds or so,” said Bart Sights, Levi’s VP in technical…
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Author: Thuy Ong
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