Pinterest launches colorful Pincodes that link to fashion and food boards

Pinterest is the latest company to get in on the scannable QR-style code trend, launching a colorful version of the tech that it calls Pincodes. At launch, Pincodes can only be created by companies and publishers; but if you stumble upon one, you’ll be able to scan it using Pinterest’s Lens feature to pull up whatever Pinterest board it links to. It sounds like Pinterest expects to see these pop up on packaging and in ads, to let potential customers check out related products.

Pincodes are being released today alongside several other updates to Pinterest’s visual search features. One of the biggest new features is something Pinterest is calling “Lens your Look.” The feature lets you refine a search using your camera — so you could search…

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Author: Jacob Kastrenakes

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