In May, Facebook quietly launched a photo-sharing app called Colorful Balloons in China, where the social networking site is banned, according to a report in The New York Times.
Colorful Balloons appears to mimic the look and feel of Facebook’s Moments app, which allows users to share photos with friends and family members. Rather than interfacing with Facebook, the app works with the country’s biggest social network, WeChat. Facebook released the app through a local company called Youge Internet Technology, without any hint of branding from the social media giant, and appears to have taken efforts to ensure that it doesn’t spread widely.
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Author: Andrew Liptak
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